Broadband duplication

There is a news story today about Virgin Media’s lack of broadband provision in the countryside.  It just seems crazy that all providers do not share the same cabling – what could be more calculated to waste resources and slow provision.  At the same time BT is being subsidized by the government by being give exclusive contracts to provide broadband in large areas – giving it little incentive to do a good or speedy job while it pursues their apparent goal of being a TV football channel!